Sweden-based Biovelop AB has signed an exclusive distribution agreement in the U.S. with Brenntag North America for its PromOat product. Brenntag North America, Inc. will distribute PromOat, a naturally-separated, oat beta-glucan-rich, soluble fiber, throughout the U.S.

“We have seen an overwhelming level of interest in PromOat from U.S. food and beverage manufacturers, and the very strong market presence, technical resources and logistical capabilities of Brenntag North America will ensure that we can grow and satisfy that demand in the most effective manner,” said David Peters, director of sales and marketing for Biovelop.

PromOat can be added to a range of foods and beverages, offering the health benefits of oats without the oat taste, color or graininess, according to the company.